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Good Earth case study

ClientAny true Londoner knows there are few contenders to match the Chinese restaurant group, Good Earth. Traditional, famous for its connection to its homeland, the restaurant has always been determined to educate customers on the true taste of Oriental cuisine.Good Earth has created a thoughtful combination of original dishes and old favourites that keeps customers …

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Taking on the big guys

Retail as my childhood remembers it has vanished. Thanks to e-commerce, the retail market has adapted to the growing consumer need for convenience. By capitalising on convenience, retail giants like Amazon and Alibaba have become synonymous with the simplicity that e-commerce provides. By utilising features, such as, the ‘buy with 1-click’ or ‘dash button’ (to …

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