Own your pickup channel
Stop renting your customer relationships to marketplaces. LineTen's Click & Collect puts branded, commission-free pickup ordering on your own domain — with the same menu engine, POS integrations, and reporting suite as every other LineTen surface.
The commission-free advantage
For every order placed on a third-party marketplace, typically 15–30% of revenue leaves as commission — before marketing fees. LineTen Click & Collect is brand-owned from day one: every order's full value stays with you, and every guest's data lands in your CRM, not a platform's.
Built for enterprise hospitality operations
Brand-first ordering experience
Your guests order through your interface, on your domain. No marketplace detours, no third-party branding, no competitor advertising. A seamless digital extension of your brand that builds loyalty directly with your operation — not a platform's.
One menu. Every channel.
LineTen runs a single menu engine across kiosk, web, app, drive-thru, and delivery. Update your menu once and the change propagates to every surface in real time — no manual synchronisation across disconnected platforms, no risk of inconsistent pricing.
First-party data you actually own
Every pickup order generates rich guest data: preferences, order frequency, peak visit times, and lifetime value. This data lives in your systems, enabling targeted CRM campaigns, personalised offers, and a loyalty programme built on real guest behaviour.
Plugs into your existing stack
LineTen Click & Collect integrates natively with the POS and payment infrastructure you already use. Orders land directly in your kitchen management system the moment they are placed, with no manual hand-off, no re-keying, and no operational gap between the digital order and the kitchen.
- Real-time POS synchronisation — orders route directly to your kitchen display system
- Instant menu and availability updates propagate across all channels simultaneously
- Unified order management dashboard for operators and site managers
- Support for all major payment providers including Apple Pay and Google Pay
- Configurable pickup time slots to manage kitchen load during peak periods
Custom to every brand
LineTen does not ship a one-size-fits-all ordering template. Our team designs a Click & Collect experience tailored to your brand — typography, photography, checkout flows, and upsell logic on your domain — so pickup ordering feels like a natural extension of your operation, not a generic SaaS checkout.
Frequently asked questions
What is the difference between Click & Collect and a third-party marketplace?
Marketplaces charge commission on every order — often 15–30% of order value — and retain all customer data on their platform. LineTen Click & Collect is brand-owned: orders go directly to your operation, there is no commission per order, and all guest data belongs to you. You also control the full checkout experience, including branding, upsell, and loyalty.
Can Click & Collect run alongside our existing marketplace presence?
Yes. LineTen does not require exclusivity. You can run Click & Collect on your owned channel while continuing to accept orders from third-party aggregators. Most enterprise brands use Click & Collect to shift volume progressively toward their own channel, reducing commission spend over time.
How are pickup time slots managed?
Operators configure available pickup windows, maximum order slots per time period, and lead times directly from the LineTen management console. The system respects kitchen capacity constraints in real time, preventing overbooking during peak trading.
Does the platform support loyalty programmes and promotional codes?
Yes. LineTen integrates with leading loyalty and CRM platforms — including Paytronix, Como, CrowdTwist, and Punchh — so promotional codes, loyalty point accrual and redemption, and targeted discount campaigns work consistently across every LineTen channel. Because all order data is first-party, your CRM and loyalty provider receive consistent guest events.
How quickly can Click & Collect go live?
Implementation timelines depend on integration complexity and the scale of your estate, but most enterprise brands move from contract to live within weeks. LineTen's deployment team manages the full integration process, including POS connectivity and user acceptance testing.