Guest Experience

Built for your brand. Plugged into your operation.

Every kiosk, app, and ordering site we build is designed for one brand and runs on the LineTen ordering engine. You get the freedom of a custom build with the integrations and pricing of a platform, and we keep improving it with you once it's live.

LineTenUnified order engine

One source of truth · the right menu on every surface

Core online ordering platform

Brand-owned web ordering, built in. Every other surface runs on the same engine.

  • Bridge
  • MenuPro
  • OrderPro
  • Estate Manager
  • Delivery Manager
  • LineTen Hub
The usual choice

Most brands have to choose: built for their brand, or built for their operation.

Select an option to see what you get and what you give up.

  • Relative cost, not a price

How LineTen does both

Every channel is a modern web application, the kiosk included.

Kiosks, apps, and ordering sites all run as web applications on one ordering engine. Your front end is designed and built for your brand. Everything underneath it is shared, tested, and already connected to your operation.

  • Web-native on every screenThe same web architecture runs on a kiosk, in an app, and in the browser, so your brand looks and works the same everywhere.
  • One codebase, one release pipelineDesign changes ship through one pipeline instead of separate kiosk, iOS, Android, and web builds.
  • Integrations built once, in the engineMenu, pricing, orders, POS, and payments are connected below your front end, so a new design never means new integrations.
How the ordering engine works
How we build it

From the first workshop to every change after launch.

Click a step to walk through it. Arrow keys move between steps.Tap a step to walk through it.

Before launch

01Design

We design it with you, in working prototypes.

As long as you need

Every kiosk, app, or ordering site starts in workshops with your team. We build working prototypes you can tap through, not static mockups, then test them with real guests and change what doesn’t work.

It’s not only the screens. Design is also where we work out the integrations you need, such as your loyalty provider, your payment provider, and any other third parties, so nothing surprises us in the build.

It’s your product, so your team makes the calls, and design takes as long as you need to get it right. We bring a point of view, and the evidence behind it.

02Sign-off

Your team signs off before we build.

Nothing goes into production until your brand team approves the design. The approved prototype becomes the spec we build to.

03Build

We build it and take it live.

Usually 6–8 weeks

We build the production version of the approved prototype and launch it, usually 6 to 8 weeks after sign-off. That first build is included.

Everything guests see is built for your brand. Underneath, it runs on the same ordering engine as every other LineTen channel, so menu, pricing, and orders stay in one place.

How the ordering engine works
First release

Live

04Change requests

The first release isn’t the last. Ask for changes whenever you want.

Change requests come from everywhere: your operations team, marketing, your brand team, or someone with a better idea. There’s no limit on how often you can ask.

And we’re watching for you. Guest sessions are recorded in FullStory, and LineTen Hub tracks a full suite of signals, from conversion and basket value to rage clicks and page speed, with alerts on by default. When conversion dips or guests struggle, we see it, and we bring it to you with the evidence and a proposed change.

Platform upgrades reach you by default, so reliability, performance, and security keep improving without anyone asking. Changes to your screens and new features are your call, unless a regulation requires them.

See LineTen Hub

05Scope and cost

Every request gets a straight answer on cost.

After the custom build, a lot of what you’ll want to change is configuration, like menus, pricing, images, and promotions. Configuration changes don’t cost anything.

Anything else gets one question, answered with you in good faith: would every brand on LineTen benefit? A faster checkout or a clearer basket helps everyone, so there’s no fee. A feature only your brand needs, like a custom loyalty mechanic, is usually scoped as paid work.

Either way, it goes back through design and build and ships as your next version.

01Design

We design it with you, in working prototypes.

As long as you need

Every kiosk, app, or ordering site starts in workshops with your team. We build working prototypes you can tap through, not static mockups, then test them with real guests and change what doesn’t work.

It’s not only the screens. Design is also where we work out the integrations you need, such as your loyalty provider, your payment provider, and any other third parties, so nothing surprises us in the build.

It’s your product, so your team makes the calls, and design takes as long as you need to get it right. We bring a point of view, and the evidence behind it.

Step 1 of 5

See what we'd build for your brand.

Bring your brand and your venues. We'll walk you through how the first design would come together, and how changes get decided once you're live.