Delivery without the marketplace tax
Third-party delivery platforms charge 15–30% per order and keep all your customer data. LineTen Click & Deliver puts direct, commission-free delivery on your own brand — with the same menu engine and integrations powering every other LineTen channel.
The real cost of marketplace dependency
For every £100 of delivery orders placed through a third-party marketplace, typically £15–£30 leaves as commission before marketing fees are applied. Click & Deliver shifts that order value to your own channel — where every transaction contributes full margin, builds your customer base, and generates data that belongs to you.
Why enterprise brands are taking back delivery
Brand-led delivery experience
From browsing to checkout to delivery tracking, your guest stays in your branded environment. No third-party splash screens, no competitor advertising, no algorithmically ranked rivals. A guest journey that reinforces your brand at every step, from the first tap to the final confirmation.
Flexible fulfilment options
LineTen Click & Deliver supports multiple fulfilment models: in-house delivery fleet, third-party logistics partnerships, or a hybrid approach. You define the delivery proposition you want to offer; LineTen manages the order flow and guest communication behind it.
Own your delivery data
Every delivery order generates guest data — addresses, order preferences, frequency, and lifetime value — that belongs to your CRM, not a marketplace's. Use this data to power personalised campaigns, retargeting, and a delivery loyalty programme that actually rewards your most valuable guests.
So who does the delivery?
Click & Deliver is logistics-agnostic. Some brands run their own fleet end to end. Others outsource fulfilment to partners such as Uber Direct or DoorDash Drive — but because the guest orders in your app, not on a marketplace, you pay for delivery, not discovery. Aggregators justify 15–30% commissions as the cost of bringing new customers to your brand. Often that is fair. Just as often, your guests already know exactly what they want — they simply need it brought to their door. Click & Deliver keeps that relationship on your channel and limits third-party cost to logistics, not marketplace tax.
- In-house delivery fleet, third-party logistics, or a hybrid — configured to match your operation
- Orders originate in your branded app or web channel, not on a marketplace listing
- Third-party couriers charge delivery fees — not the full marketplace commission stack
- Discovery stays on your channel; logistics partners handle the last mile when you need them
- Better unit economics on repeat and loyal guests who never needed a marketplace to find you
Seamless from order to door
LineTen Click & Deliver integrates with your POS, kitchen display system, and logistics partners. Orders flow automatically from checkout into your kitchen management system, with driver dispatch and real-time tracking handled without manual intervention.
- Direct POS integration — orders appear in the KDS the moment they are confirmed
- Support for in-house delivery fleets and third-party logistics providers
- Live delivery tracking for guests via a branded tracking page
- Automated driver dispatch and estimated time of arrival calculation
- Unified reporting across delivery, kiosk, and web channels from one dashboard
Scale delivery on your terms
LineTen gives enterprise operators the commercial and operational tools to grow delivery without ceding control. Whether you are expanding to a new city, launching a dark kitchen concept, or piloting a new delivery proposition, the same platform that powers your in-store estate handles your delivery operation.
- Multi-location menu and pricing management from a single management console
- Configurable delivery zones, fees, and minimum order values per site
- Integration with your loyalty provider for delivery-specific offers, bundles, and rewards (Paytronix, Como, CrowdTwist, Punchh, and more)
- Item-level performance analytics per channel, per location, and per time period
- A/B testing for menu layout, pricing, and promotional messaging
Frequently asked questions
How does Click & Deliver differ from listing on Uber Eats or Deliveroo?
The core difference is ownership. Third-party marketplaces control the customer relationship, charge commission on every order — typically 15–30% — and retain all data about your guests. LineTen Click & Deliver is brand-owned: you control the experience from end to end, you keep all guest data, and there is no per-order commission to a third-party platform.
Do we need our own delivery drivers to use Click & Deliver?
No. Some brands operate their own fleet; others integrate with third-party logistics partners such as Uber Direct or DoorDash Drive for fulfilment only. Because the order is placed on your owned channel, those partners typically charge a delivery fee rather than the full marketplace commission — the guest discovered your brand in your app, not through their platform. LineTen manages the order flow and guest communication; fulfilment is configured to match your operational setup.
Can we run Click & Deliver alongside our existing marketplace listings?
Yes. LineTen does not require exclusivity. Many enterprise brands operate Click & Deliver on their owned channel alongside marketplace listings, using targeted promotions and loyalty incentives to shift volume toward the direct channel over time.
How are delivery zones and pricing managed?
Operators configure delivery zones, per-order fees, and minimum order values per location directly from the LineTen management console. Changes are applied in real time and can be managed independently for each site within your estate.
What happens when a delivery order needs to be modified or refunded?
LineTen's order management console gives operators full visibility and control over order status, modification, and refund processing. Because there is no marketplace intermediary, resolution is handled directly between your operation and your guest — with no third-party disputes process to navigate.
Deliver on your brand, not a marketplace
Talk to us about Click & Deliver for your estate.